Business Culture, Counterculture, and the Rise of Hip Consumerism
Omschrijving
Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerc An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.
