Managing Technology Entrepreneurship and Innovation

Paul (University of Portsmouth, UK) Trott, Dap (Delft University of Technology, the Netherlands) Hartmann, Patrick (Delft University of Technology, the Netherlands) van der Duin, Victor (Delft University of Technology, the Netherlands) Scholten

Omschrijving

"This is the first comprehensive, rigorous and accessible textbook for non-business based entrepreneurship courses, focussed on students with a background in science and technology. Written by an author team with a wealth of experience teaching students how to turn their technological ideas into a business venture and develop their entrepreneurial skills. The text is separated into three parts providing a roadmap towards successful business: - Part I focusses on how to create your venture, turning technology into businesses and how to link together entrepreneurship and innovation - Part II shows you how to grow your venture and make it profitable, looking at the early development of academic spin-outs and how to adapt your technology to the customers' needs. - Part III takes you through the day-to-day running on your business; whether to adopt a contingency or contextual approach, how to develop new products and services and alternative options for growth. With a wide range of practical steps, lists of things to consider and guidelines on how to turn your technology based ideas into a successful business, this text will be essential for all non-business students who need to understand entrepreneurship, management and innovation. It will also prove a useful introduction to all Masters-level students taking these subjects in business schools"-
€ 71,99
Paperback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Jaar
2015
Taal
Nederlands
Pagina's
258
Gewicht
493 gr
EAN
9780415677226
Afmetingen
246 x 174 x 16 mm
Bindwijze
Paperback

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