Explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms, showing readers how to use competitive tools and strategies to better understand the underlying forces of competition Introduction. Part I: Laying the Foundations of Competitive Strategy. Chapter 1: Gearing Up to Get Competitive. Chapter 2: Laying the Foundations of Strategy. Part II: Being Competitive. Chapter 3: Feeling the Effects of the Forces of Competition. Chapter 4: Scanning and Analysing Your Competitive Environment. Chapter 5: Looking to Leadership. Part III: Putting Strategic Management into Action. Chapter 6: Assessing Your Competition. Chapter 7: Appraising Investments. Chapter 8: Finessing Your Finances. Chapter 9: Matching Products and Services with Your Customers and Clients. Chapter 10: Putting Your Competition in Context. Part IV: Enhancing Your Competitive Strategy. Chapter 11: Pulling Together a Comprehensive Strategic Plan. Chapter 12: Defi ning and Establishing Organisation Structure and Culture. Chapter 13: Doing The Right Things: Ethics. Chapter 14: Wrangling with Risk. Part V: Looking Towards Your Future. Chapter 15: Venturing Into Mergers, Acquisitions and Takeovers. Chapter 16: Getting the Big Picture: Globalisation. Chapter 17: Pointing Your Company Towards the Future. Part VI: The Part of Tens. Chapter 18: Ten (Or So) Great Books on Competitive Strategy in Action. Chapter 19: Ten (Or So) Questions to Ask About Any Corporate Investment. Chapter 20: Ten Tips on Mergers and Acquisitions. Chapter 21: Ten (Or So) Top Ways to Manage Risk. Index.