Complaint Management Excellence

Creating Customer Loyalty through Service Recovery

Omschrijving

Across the global economy, customers' expectations are continually rising - but many companies fail to deliver against those expectations. With the rise in social media, customers are becoming more vocal in expressing any dissatisfaction, which can both lose existing customers and alienate potential new ones. Complaint Management Excellence provides practical advice, tools and techniques for managers to adopt when managing any complaints that come into their organisation. In order to arrive at a culture where complaints are welcomed, the underlying values, processes, structure, strategy and people within an organisation all need to be aligned with, and respect, customer needs. Not only does this improve the long-terms prospects for the company itself, but can have a tremendous knock-on effect in terms of boosting employee morale and engagement. With case studies from companies as diverse as John Lewis, Waitrose, DHL, Hilton Hotels, the Starwood group (including Four Seasons and Ritz Carlton hotels) and BT, Complaint Management Excellence explains what customers are really looking for when they make a compliant, how to avoid conflict and how managers can lead culture change to ensure the best experience for all customers and clients. Complaint Management Excellence outlines the financial and reputational benefits to be gained from improving customer service levelsand enhancing products and services via an effective system for handling customer complaints.
€ 52,20
Paperback
 
Gratis verzending vanaf
€ 19,95 binnen Nederland
Schrijver
Cook, Sarah
Titel
Complaint Management Excellence
Uitgever
Kogan Page Ltd
Jaar
2012
Taal
Engels
Pagina's
208
Gewicht
322 gr
EAN
9780749465308
Afmetingen
235 x 156 x 17 mm
Bindwijze
Paperback

U ontvangt bij ons altijd de laatste druk!


Rubrieken

Boekstra