This volume provides an overview of the newest media technologies and how they can be used in marketing communications. It offers insights on the use of techniques including 3-D advertising, mobile advertising, advergames, interactivity, and netvertising images, as well as Internet advertising formats such as bANNer ads and pop-ups
Ik heb een vraag over het boek: ‘Advertising, Promotion, and New Media - Stafford, Marla R., Faber, Ronald J.’.
Vul het onderstaande formulier in.
We zullen zo spoedig mogelijk antwoorden.
