edia Literacy: A Reader produces a critical understanding of media culture designed to help students develop the ability to interpret media as well as understand the ways they themselves consume and affectively (emotionally) invest in media. Such an appreciation encourages both critical thinking and self-analysis, as students begin to realize that everyday decisions are not necessarily made freely and rationally. While we strongly believe that humans exercise agency, we understand that there are social, cultural, and political forces that affect agency. In this context our conception of media literacy analyzes the ways our everyday decisions are encoded and inscribed by emotional and bodily commitments relating to the production of desire and mood, all of which leads, in Noam Chomsky's famous phrase, to the «manufacture of consent.» These complex pedagogical and ideological issues demand rigorous skills including questioning, analyzing, interpreting, and meaning-making. Media Literacy: A Reader is a comprehensive collection of essays that is sorely needed, as most of the academic work in the area is written not for an introductory audience, but for scholars in the field. It will shape the agenda in media literacy for years to come. Media Literacy: A Reader produces a critical understanding of media culture designed to help students develop the ability to interpret media as well as understand the ways they themselves consume and affectively (emotionally) invest in media. Such an appreciation encourages both critical thinking and self-analysis, as students begin to realize that everyday decisions are not necessarily made freely and rationally. While we strongly believe that humans exercise agency, we understand that there are social, cultural, and political forces that affect agency. In this context our conception of media literacy analyzes the ways our everyday decisions are encoded and inscribed by emotional and bodily commitments relating to the production of desire and mood, all of which leads, in Noam Chomsky¿s famous phrase, to the «manufacture of consent.» These complex pedagogical and ideological issues demand rigorous skills including questioning, analyzing, interpreting, and meaning-making. Media Literacy: A Reader is a comprehensive collection of essays that is sorely needed, as most of the academic work in the area is written not for an introductory audience, but for scholars in the field. It will shape the agenda in media literacy for years to come. Preface: Reading Media Critically xiii Shirley R. Steinberg Introduction: Deconstructing the Corporate Media/Government Nexus xvii Donaldo Macedo Part One: Reading Media Critically Critical Media Literacy, Democracy, and the Reconstruction of Education 3(21) Douglas Kellner Jeff Share Preface to The Myth of the Liberal Media: An Edward Herman Reader 24(3) Noam Chomsky Word Tricks and Propaganda 27(9) Edward S. Herman Toward a Democratic Media 36(18) Edward S. Herman Critical Media Literacy for the Twenty-First Century: Taking Our Entertainment Seriously 54(25) Pepi Leistyna Loretta Alper Chomsky, the Empire, and Media Literacy: Contextualizing Chomsky's ``New World Order'' 79(7) Joe L. Kincheloe The New World Order 86(5) Noam Chomsky Their Atrocities---and Ours (NATO Bombs Killing Innocent People) 91(4) Howard Zinn Language and Institutional Perversions in a Time of Painful Birth Pangs 95(8) Edward S. Herman Television Violence at a Time of Turmoil and Terror 103(13) George Gerbner Media Knowledges, Warrior Citizenry, and Postmodern Literacies 116(24) Peter Mclaren Rhonda Hammer Media Power (Per-)Formed: The Strategies of Communication Technology and Their Consequences to the Built Environment 140(9) Rick Dolphijn Visual and Verbal Thinking: Constraining and Enhancing Meaning 149(8) Philip M. Anderson Socialization in the Changing Information Environment: Implications for Media Literacy 157(9) Veronika Kalmus The Hyper-Reality That Never Happened: Expanding Digital Discourse 166(12) Marcus Breen Media Mindfulness 178(3) Gina M. Serafin Alternative Media: The Art of Rebellion 181(16) Zack Furness Reading Race, Reading Power 197(9) C. Richard King Putting Reality Together: The Media and Channel One as a Platform of Antidialogic Cultural Action 206(16) Joao Paraskeva The Semantics of Connection and Alienation in Hyper-Reality 222(7) Anthony M. Rosselli Part Two: Doing Media Literacy Drowning Democracy: The Media, Neoliberalism, and the Politics of Hurricane Katrina 229(13) Henry A. Giroux Call Him a Terrorist, the Rest Is Covered: Political Murder in the U.S. Colony of Puerto Rico 242(14) Jose Solis Jordan The Aesthetic Pleasures of War: Understanding Propaganda in an Age of Television 256(17) Antonio Lopez Pictorial Clashes on the Medial Body of Violence: Abu Ghraib, Nick Berg, and John Paul II 273(15) Birgit Richard Photographic Encounters of the Western Frontier 288(11) Kalli Paakspuu Hollywood's Curriculum of Arabs and Muslims in Two Acts 299(17) Shirley R. Steinberg Culture Weds Capital: A Critical Reading of Gurinder Chadha's Bride and Prejudice 316(16) Soniya Munshi Bollywood Cinema and Indian Diaspora 332(8) Aditya Raj Under Siege and Out of Reach: Steven Seagal and the Paradox and Politics of New Age Masculinity 340(13) William Reynolds Buying and Selling Culture: Talk Show Content, Audience, and Labor as Commodities 353(15) Christine Quail Kathalene A. Razzano Loubna H. Skalli Mobile TV and IPTV: Two New Forms of Television 368(10) Benedetta Prario Audiences Unmasked: Selling the Aboriginal Peoples Television Network 378(10) Frances Heylar Hunting Down Indigenous Stereotypes Through Introspection 388(7) Anie Desautels ``The toughest chick in the alien world'': ``Girl Power'' and the Cartoon Network 395(10) Sandra Chang-Kredl Just Like Lizzie: Consumerism, Essentialism, and the Domestication of Rebellion in Disney's Lizzie McGuire 405(17) Laraine Wallowitz Television's Mature Women: A Changing Media Archetype: From Bewitched to The Sopranos 422(11) Myrna A. Hant Bewitched . . . the 1960s Sitcom Revisited: A Queer Read 433(21) Patricia Fairfield-Artman Rodney E. Lippard Adrienne Sansom Masculinities on The O.C.: A Critical Analysis of Representations of Gender 454(9) Elizabeth J. Meyer Queer Youths Reframing Media Culture 463(7) Rob Linne We're Here, We're Queer . . . but Have You Dealt with It? Homosexuality in Today's Media 470(16) Jimmy Kalamaras Machinima: Gamers Start Playing Director 486(6) Robert Jones Raging Against the Machine: The Internet and Teen Suicide 492(9) Teresa Rishel CyBjork: The Representations of Donna Haraway's A Cyborg Manifesto Within Bjork's Music and Video 501(13) Eleonor Berry Croc This! Articulating Young Feminine Identity Through Lacoste 514(8) Giuliana Cucinelli Call Center Job Advertisements in India 522(15) Papia Raj Part Three: Media Literacy and Pedagogy The Need for Critical Media Literacy in Teacher Education Core Curricula 537(22) Myriam N. Torres Maria D. Mercado Literacy and Learning Through Digital Media: Education or Contradiction? 559(8) Leslie B. Mashburn John A. Weaver ``Diving into the Wreck'': Mystory Writing to Enact Critical Media Literacy 567(9) Cindy Meyer Sabik Bethany Davin Carolyne J. White School of (Punk) Rock: An Autobiographical Rant on Education 576(6) Antonio Lopez Punk Rock, Hip Hop, and the Politics of Human Resistance: Reconstituting the Social Studies Through Critical Media Literacy 582(11) Curry Malott Brad Porfilio Social Education and Critical Media Literacy: Can Mr. Potato Head Help Challenge Binaries, Essentialism, and Orientalism? 593(10) Ozlem Sensoy Critical Media Literacy to Counter Muslim Stereotypes 603(23) Leanne Johnny Shaheen Shariff Toward Teaching Social Studies Through Critical Poststructural Constructs 626(18) Lee Elliott Fleischer In the Wake of Katrina: Teaching Immigrant Students Learning English About Race and Class in the United States 644(9) Daniel Walsh Advertising Pedagogy: Teaching and Learning Consumption 653(14) Michael Hoechsmann Media Violence: Why Is It Used to Abuse Children? How to Oppose It and Win 667(20) Jacques Brodeur Critical Media Studies Meets Critical (Hyper-)Pedagogues 687(12) Kathleen S. Berry About the Contributors 699