Approaching the creation of new products, services, and customer experiences as a science rather than an art, provides a practical set of collaborative tools and methods for planning and defining successful new products and services A guide for successful innovation planning. It is suitable for strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure. IntroductionFour core principles of successful innovationPrinciple 1: Chapter 2: Build Innovations around ExperiencesNikePrinciple 2: Chapter 4: Think of Innovations as SystemsHealthcare systemPrinciple 3: Chapter 3: Cultivate an Innovation CultureInnovation culture in organizationsPrinciple 4: Adopt a Disciplined Innovation Planning ProcessIntegrating innovation processesA model of the design innovation processThe Design Innovation Process with seven distinct modes of activityProcess is non-linearProcess is iterativeSeven modes of the design innovation processMode 1: Sense IntentMode 2: Know ContextMode 3: Know PeopleMode 4: Frame InsightsMode 5: Explore ConceptsMode 6: Frame SolutionsMode 7: Realize OfferingsUnderstanding methodsMode 1: Sense IntentSense Intent: MindsetMindset: Sensing changing conditionsMindset: Seeing OverviewsMindset: Foreseeing trendsMindset: Reframing problemsMindset: Forming an intentSense Intent: Methods1.01 Buzz Reports1.02 Popular Media Scan1.03 Key Facts1.04 Innovation Source Book1.05 Trends Expert Interview1.06 Keyword Bibliometrics1.07 Ten Types of Innovation Framework1.08 Innovation Landscape1.09 Trends Matrix1.10 Convergence Map1.11 From . . . To Exploration1.12 Initial Opportunity Map1.13 Offering-Activity-Culture Map1.14 Intent StatementMode 2: Know ContextKnow Context: MindsetMindset: Knowing Context HistoryMindset: Understanding FrontiersMindset: Seeing System OverviewsMindset: Understanding StakeholdersMindset: Using Mental ModelsKnow Context: Methods2.01 Contextual Research Plan2.02 Popular Media Search2.03 Publications Research2.04 Eras Map2.05 Innovation Evolution Map2.06 Financial Profile2.07 Analogous Models2.08 Competitors-Complementors Map2.09 Ten Types of Innovation Diagnostics2.10 Industry Diagnostics2.11 SWOT Analysis2.12 Subject Matter Experts Interview2.13 Interest Groups DiscussionMode 3: Know PeopleKnow People: MindsetMindset: Observing EverythingMindset: Building empathyMindset: Immersing in daily lifeMindset: Listening openlyMindset: Looking for problems and needsKnow People: Methods3.01 Research Participant Map3.02 Research Planning Survey3.03 User Research Plan3.04 Five Human Factors3.05 P.O.E.M.S.3.06 Field Visit3.07 Video Ethnography3.08 Ethnographic Interview3.09 User Pictures Interview3.10 Cultural Artifact3.11 Image Sorting3.12 Experience Simulation3.13 Field activity3.14 Remote Research3.15 User Observations DatabaseMode 4: Frame InsightsFrame Insights: MindsetsMindset 1: Exploring SystemsMindset 2: Looking for PatternsMindset 3: Constructing OverviewsMindset 4: Identifying OpportunitiesMindset 5: Developing Guiding PrinciplesFrame Insights: Methods4.01 Observations to Insights4.02 Insights Sorting4.03 Observation Queries4.04 User Response Analysis4.05 ERAF Systems Diagram4.06 Descriptive Value Web4.07 Entities Position Map4.08 Venn Diagram4.09 Tree / Semi-lattice Diagram4.10 Symmetric Clustering Matrix4.11 Asymmetric Clustering Matrix4.12 Activity Network4.13 Insights Clustering Matrix4.14 Semantic Profile4.15 User Groups Definition4.16 Compelling Experience Map4.17 User Journey Map4.18 Summary Framework4.19 Design principles generation4.20 Analysis WorkshopMode 5: Explore ConceptsExplore Concepts: MindsetMindset 1: Challenging assumptionsMindset 2: Standing in the futureMindset 3: Exploring concepts at the fringesMindset 4: Seeking clearly added valueMindset 5: Narrating stories about the futureExplore Concepts: Methods5.01 Principles to Opportunities5.02 Opportunity Mind Map5.03 Value Hypothesis5.04 Persona Definition5.05 Ideation Session5.06 Concept Generating Matrix5.07 Concept Metaphors and Analogies5.08 Role-play Ideation5.09 Ideation Game5.10 Puppet Scenario5.11 Behavioral Prototype5.12 Concept Prototype5.13 Concept Sketch5.14 Concept Scenarios5.15 Concept Sorting5.16 Concept Grouping Matrix5.17 Concept CatalogMode 6: Frame SolutionsFrame Solutions: MindsetMindset: Conceiving Holistic SolutionsMindset: Conceiving OptionsMindset: Making Value JudgmentsMindset: Envisioning ScenariosMindset: Structuring SolutionsFrame Solutions: Methods6.01: Morphological Synthesis6.02: Strategy Table6.03: Concept Evaluation6.04: Prescriptive Value Web6.05: Concept Linking Map6.06: Foresight Scenario6.07: Solution Diagram6.08: Solution Storyboard6.09: Solution Enactment6.10: Solution Prototype6.11: Solution Evaluation6.12: Solution Roadmap6.13: Solution Database6.14: Synthesis WorkshopMode 7: Realize OfferingsRealize Offerings: MindsetMindset 1: Reiterating PrototypesMindset 2: Evaluating in RealityMindset 3: Defining StrategiesMindset 4: Implementing in RealityMindset 5: Communicating VisionRealize Offerings: Methods7.01 Strategy Roadmap7.02 Platform Plan7.03 Strategy Plan Workshop7.04 Pilot Development and Testing7.05 Implementation Issues Matrix7.06 Competencies Plan7.07 Team Formation Plan7.08 Vision Statement7.09 Innovation Brief