An Executive Guide to Designing Successful Strategic Partnerships
Omschrijving
This book provides companies with a sophisticated guide to help them craft successful alliances. A timely and practical guide that helps senior managers design successful strategic partnerships Strategic alliances are increasingly common among modern corporations and a hot topic in today's business schools. Introduction Acknowledgements 1 Strategic alliances: The control-trust dilemma 2 The Alliance Design Framework 3 Turning suppliers into allies 4 Contractual alliances: The customization of alliance design 5 The virtual joint venture model: Air France/KLM, Delta Airlines and Alitalia 6 Equity alliances and joint ventures 7 Multi-partner alliances: The more the merrier? 8 Managing the dynamics: Mutual adjustment and continuous negotiation 9 Designing and implementing strategic alliances: Art, science and craft 10 Open alliances: Towards the third generation of collaboration Appendix Financial models behind alliances Index
