Investor Behavior  provides readers with a comprehensive understanding and the latest research in the area of behavioral finance and investor decision making. WINNER, Business: Personal Finance/Investing, 2015 USA Best Book Awards FINALIST, Business: Reference, 2015 USA Best Book Awards Investor Behavior provides readers with a comprehensive understanding and the latest research in the area of behavioral finance and investor decision making. Acknowledgments Part I Foundations of Investor Behavior 1 Investor Behavior: An Overview (H. Kent Baker and Victor Ricciardi)   2 Traditional and Behavioral Finance (Lucy F. Ackert) 3 Behavioral Economics, Thinking Processes, Decision-Making, and Investment Behavior (Morris Altman) Part II  Personal Finance Issues 4 Financial Literacy and Education (Michael S. Finke and Sandra J. Huston) 5 Household InvestmentDecisions (Vicki L. Bogan) 6 Personality Traits (Lucia Fung and Robert B. Durand) 7 Demographic and Socioeconomic Factors of Investors (James Farrell) 8 The Effect of Religion on Financial and Investing Decisions (Walid Mansour and Mouna Jlassi) 9 Money and Happiness: Implications for Investor Behavior (Jing Jian Xiao) 10 Motivation and Satisfaction (Lewis J. Altfest) Part III Financial Planning Concepts 11 Policy-Based Financial Planning: Decision Rules for a Changing World (Dave Yeske and Elissa Buie) 12 Financial Counseling and Coaching (John E. Grable and Kristy L. Archuleta) 13 Financial Therapy: De-biasing and Client Behaviors (Joseph W. Goetz and Jerry E. Gale) 14 Transpersonal Economics (Renée M. Snow) 15 Advising the Behavioral Investor: Lessons from the Real World (Gregg S. Fisher) 16 Retirement Planning: Contributions from the Field of Behavioral Finance and Economics (James A. Howard and Rasoul Yazdipour) 17 Knowing Your Numbers: A Scorecard Approach to Improved Medical and Financial Outcomes (Talya Miron-Shatz and Stephanie Gati) Part IV Investor Psychology 18 Risk Perception and Risk Tolerance (Victor Ricciardi and Douglas Rice) 19 Emotions in the Financial Markets (Richard Fairchild) 20 Human Psychology and Market Seasonality (Lisa A. Kramer) 21 Neurofinance (Richard L. Peterson) 22 Diversification and Asset Allocation Puzzles (Dimitris Georgarakos) 23 Behavioral Portfolio Theory and Investment Management (Erick W. Rengifo, Rossen Trendafilov, and Emanuela Trifan) 24 Post Crisis Investor Behavior: Experience Matters (Joseph V. Rizzi) Part V Trading and investing Psychology and Strategies 25 The Psychology of Trading and Investing (Julia Pitters and Thomas Oberlechner) 26 The Surprising Real World of Traders' Psychology (Denise K. Shull, Ken Celiano, and Andres Manaker)   27 Trading and Investment Strategies in Behavioral Finance (John M. Longo) Part VI Special Investment Topics 28 Ethical and Socially Responsible Investing (Julia M. Puaschunder) 29 Mutual Funds and Individual Investors: Advertising and Behavioral Issues (John A. Haslem) 30 Real Estate Investment Decision-Making in Behavioral Finance (Eli Beracha and Hilla Skiba) Answers to the Discussion Questions Index