The fast and easy way to construct a winning business plan If you're looking to establish, expand, or re-energize a business, the best place to start is with a sound business plan and this new edition of Business Plans Kit For Dummies is here to help you get you started. The fast and easy way to construct a winning business plan If you're looking to establish, expand, or re-energize a business, the best place to start is with a sound business plan and this new edition of Business Plans Kit For Dummies is here to help you get you started. Introduction 1 Part 1: Getting Started with Business Plans 5 CHAPTER 1: Powering Up for Business Success 7 CHAPTER 2: Developing the Idea That Powers Your Plan 25 CHAPTER 3: Defining Your Business Purpose and Structure 47 Part 2: Developing Your Plan s Components 77 CHAPTER 4: Understanding Changing Conditions, Customers, and Competition 79 CHAPTER 5: Charting Your Strategic Direction 103 CHAPTER 6: Describing Your Business and Its Capabilities 129 CHAPTER 7: Crafting Your Marketing Plan 155 CHAPTER 8: Finding Your Funding 177 CHAPTER 9: Tallying Your Financial Situation 191 Part 3: Tailoring Your Plan to Fit Your Business 215 CHAPTER 10: Planning for a One-Person Business 217 CHAPTER 11: Planning for a Small Business 241 CHAPTER 12: Planning for a Virtual Business 255 CHAPTER 13: Planning for an Established Business 267 CHAPTER 14: Planning for a Nonprofit Organization 283 CHAPTER 15: Planning in a Transformed World 301 Part 4: Making the Most of Your Plan 315 CHAPTER 16: Putting Your Plan Together 317 CHAPTER 17: Implementing Your Plan 337 Part 5: The Part of Tens 361 CHAPTER 18: Ten Signs That Your Plan May Need an Overhaul 363 CHAPTER 19: Ten Questions to Ask Before You Finish Your Business Plan 369 Appendix: What You Can Find Online 373 Index 379