A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Preamble: Thinking Digital Chapter 1: Digital Is Changing Our World, Quickly and Irreversibly 1.1 What Is a Digital Transformation? 1.2 Established Market Definitions Don t Apply Anymore 1.3 Pace of Change Is Increasing Exponentially 1.4 Those Who Turn a Blind Eye to Digital Risk Failure and Extinction Chapter 2: Digitization Requires Fundamental Renewal: Digital@Scale 2.1 Why? Things Are Going Well, So Why Do We Need to Change? 2.2 What? What Does Digitization Mean for My Company, and What Priorities Are Derived? 2.3 How? How Do I Manage the Tasks Resulting from a Digital Transformation? 2.4 Cargo Cults Don t Work Chapter 3: Why? The Clock Is Ticking 3.1 Creating a Sense of Urgency: How Urgent Is Digitization? 3.2 Determining the Kind of Change Required 3.3 Identifying Relevant Assets 3.4 Determining the Aspiration Level for the Transformation Conclusion: Bring on the New Ecosystems Chapter 4: What? Doing the Right Things Intelligently 4.1 Always Online, Gladly Electric, Often on Autopilot: Mobility in the Digital AgeAamer Baig and Gianluca Camplone on the future of motoring. 4.2 Digital Commerce: One Channel Is No Longer Enough Today s Mobile Customer Blithely Switches between the Real and Virtual WorldsKelly Ungerman on the future of retail. 4.3 Who Still Needs Banks? Fintechs Threaten the Established Business ModelSomesh Khanna, Vik Sohoni, and Michael Bender on the digital future of the finance industry. 4.4 Digital Health: The First Innovation in Health Care That Can Reduce Costs in the Long TermSri Velamoor and Basel Kayyali on the rocky road to the digitization of health care. 4.5 Connected BuildingsHugo Sarrazin, Kabir Ahuja, and Mark Patel on the buildings and smart homes of tomorrow. 4.6 The Digital Revolution Has Reached Electricity UtilitiesAdrian Booth and Mark Patel on the strategy of the German utilities in response to the digital intruders in their core markets. 4.7 Telecom Giants under Pressure: Who Will Be at the Heart of the Emerging Communications Ecosystems?Brendan Gaffey on the distribution battle between hardware manufacturers, content providers, and telecom companies. 4.8 Digital Logistics: The Drone Always Rings TwiceDavid Frank on driverless trucks, fully connected containers, and small drones that deliver packages to our homes. 4.9 E-Government: Public Administration Goes OnlineMartin Lundqvist on the digitization of public administration, and what citizens can expect. Conclusion: Opportunities in the Emerging Ecosystems Chapter 5: What? Developing Business Architecture 5.1 Omnichannel: A Presence across All ChannelsLareina Yee and Martin Harrysson describe how companies leverage all sales and communication channels to the maximum. 5.2 Dynamic Pricing: Up-to-the-Minute PricesRamji Sundararajan on dynamic pricing, and why two people can pay vastly differing sums for the same product, from the same provider. 5.3 Digital Marketing: Tailored Messages across All ChannelsBrian Gregg on why content is king in digital marketing, and how companies can master the discipline. 5.4 Digital Product Development and Open Innovation: Rethinking Product DevelopmentMichael Uhl and Belkis Vasquez-McCall on how digitization is changing development processes in all industries. 5.5 Product Design: Learning from Software DevelopmentFlorian Weig on how the philosophy of software development is infecting every industry, and what engineers can learn from big data. 5.6 Faster, More Flexible, More Efficient: Supply Chain 4.0Enno de Boer and Sumit Dutta on how digitization is changing every point in the supply chain. 5.7 Digital Lean: The Digitization of ProductionVarun Marya and Gianluca Camplone on the five fundamentals of digital production. 5.8 Digitization in the Office: Bots Take the ReinsAlexander Edlich on the automation of administration. Conclusion: Digitization Is Changing Every Function in the Company Chapter 6: What? Strengthening the Foundation 6.1 Two-Speed IT: Accelerating the Pace for the Digital AgeNaufal Khan on the new challenges for IT, and how companies from the analog age can meet them. 6.2 Big Data and Advanced AnalyticsHolger Hürtgen on the path to better, data-driven decisions. 6.3 Cyber Security: The Art of the Secure Digital EconomyJames Kaplan on the seven steps toward effective safeguards against hacking. 6.4 Embedded Software: Machines and Equipment Go DigitalMark Patel on the five guiding principles that can help traditional hardware manufacturers develop a software strategy. 6.5 The Chief Digital Officer: A Steve Jobs for Every CompanySteve Van Kuiken discusses the art of the digital transformation with CDOs. 6.6 The Digital Organization: All Power to the Multifunctional TeamsJulie Goran on autonomous teams, agile sprints, and product owners. 6.7 Talent Management: Everyone Wants Digital NativesHugo Sarrazin and Satty Bhens on the upheavals in the labor market and the strategies deployed in the battle for scarce talent. 6.8 Partner Management: Stronger TogetherAnand Swaminathan on the art of managing a collaborative network. Chapter 7: How? Decisive, Holistic, and Rapid Implementation 7.1 Creating a Plan 7.2 Think Big: Digitizing the Entire Enterprise 7.3 Surprise! It s about the Customer 7.4 Breaking Up Functional Silos Chapter 8: How? Ramping Up the Digital Company 8.1 Switching to the Digital Operating System 8.2 Anchoring the Culture Change 8.3 Steering Change 8.4 Encouraging Leadership at All Levels Chapter 9: How? Scaling Forcefully 9.1 It s about the Whole 9.2 How to Turn IT into a Weapon 9.3 Collaborating Closely with Start-Ups 9.4 Speed as a Guiding Principle 9.5 Rapid Scaling: Digitizing the Entire Enterprise Conclusion: The Digital World Demands a New Way of Thinking Chapter 10: Are We in Good Shape for the Transformation? About the Authors Special Thanks Index