Make a difference with company culture Organizations around the world are looking for the “secret sauce” to create strong company cultures—and this book lets you in on what you can do to share the same culture that drives places like Google, Southwest, and Wegman’s to succeed. Build a culture that engages your team Boost your market share, reputation, & profit with culture Win the war for talent with a best-in-class culture Inspire employees and transform your workplace Organizations around the world are fighting every day for the best employees, the most loyal customers, and the most favorable brand reputation. Central to each of these targets is a great company culture, just like those at places like Google, Wegman's, and Southwest Airlines. Packed with exercises and examples, this book will help you define your mission and vision, become an inspiring leader, develop a strategy for attracting great talent, boost collaboration and communications, and create an engaged workforce. This is the book you want to keep close as you define, expand, and enhance your unique company culture. Inside... Inspire, shape, and boost company culture Increase sales, profit margins, and brand reputation Encourage a collaborative, feedback-rich culture Retain and develop employees while attracting top talent