Are you expanding your client engagements into recurring revenues? Large leading professional service firms like KPMG, Deloitte, and McKinsey report that at least 80% of their revenue growth comes from existing clients. But how do they consistently win new and profitable engagements from current clients when so many other firms struggle to do the same? Never Say Sell reveals the strategies and secrets used by the world's best professional service firms to do just that. In a sought-after sequel to How Clients Buy, accomplished authors and business development consultants Tom McMakin and Jacob Parks show readers how to turn one-off clients into long-term, lucrative client relationships that not only endure, but grow. The book provides hard-won insights into the five key areas of business development, as well as how to leverage the trust and respect gained from a first engagement to convince a static or one-off client to become a recurring one. You'll also learn how unlocking new business from existing clients is entirely different from winning brand-new clients. Perfect for consultants and professional service providers of all stripes, Never Say Sell is also an invaluable resource for anyone involved in the marketing or sales of professional services.