The New Business Formula to Help You Stay Ahead of the Competition
Omschrijving
Key thinker in lateral thinking Edward de Bono proposes a new business formula for becoming (rather than imitating or following) the market leader Don’t chase the market leader, be the market leader. Edward de Bono, the bestselling author of Serious Creativity and inventor of lateral thinking teaches you how to move beyond the baseline of competition and find success with sur/petition. It's simple.
